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Rafael Zorrilla - AASCU

Rafael Zorrilla

Senior Director of Digital Optimization

Wiley University Services
Rafael Zorrilla

With more than a decade in the higher education industry, Rafael Zorrilla has managed digital strategy and student outcomes across several universities. In his work as senior director of digital optimization with Wiley, he has built a testing culture with a growth mindset, with the goal of proving opportunities and improving outcomes in a rapidly changing digital landscape. Prior to Wiley, Zorrilla worked with several startups to found dynamic marketing teams and held roles with large retail and financial organizations. He is an Elmhurst College graduate of business studies and also holds bachelor’s degrees from IADT and Columbia College Chicago.